Cookies Policy

When using cookies on your website, it’s important to let users know which ones are active, what data is being tracked, the purpose of tracking and where this information is being stored.

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COOKIES POLICY EXPLAINED

What are Cookies and what is a cookie Policy?

A cookie tracks how a website user navigates your site and can be used to make a visitor’s overall experience easier.

While cookies are predominantly used to enhance a user’s experience on your site, they create a potential privacy risk, as they can track and record a website visitor’s behaviour. This is why you need to add a cookie policy to your website and give users the option to turn cookies off.

It’s important to remember cookie policies can affect how you use Google Analytics, as the service requires you to have permission from your visitors to track their data. Your Facebook ads will also make use of cookies if you’re using The Facebook Pixel tool.

If your website is built on platforms such as WordPress, Magento, or Shopify, cookies may be automatically integrated into your site. Before launching, it’s a good idea to review automated cookie policies, as you may find they’re not fit for purpose and need to be amended.

WHY YOU NEED TO INCLUDE A COOKIES POLICY

Cookie policies make using your website much easier, but not everyone who uses your site will agree to having their behaviour tracked. Reminding visitors about cookies is standard practice because:

It’s legally required by the GDPR (General Data Protection Regulation)

You need to have consent to track data via Google Analytics and to retarget Facebook ads

Visitors have the right to privacy

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